to lead digital initiatives across our diverse group of institutions. In this role, you will design and execute innovative digital marketing campaigns that boost brand visibility, drive qualified leads, and enhance engagement across multiple institutions under our umbrella.
Key Responsibilities
Develop and implement cohesive digital marketing strategies tailored to the unique needs of each institution within the group.
Manage end-to-end digital campaigns including SEO, SEM (Google Ads), social media advertising, email marketing, and content marketing.
Oversee website and landing page management, ensuring optimal SEO, usability, and fresh content aligned with institutional goals.
Track, analyze, and report on campaign performance using tools such as Google Analytics and SEO platforms; leverage data to optimize and improve ROI.
Collaborate closely with internal teams (content, admissions, design) and external partners/agencies to deliver compelling digital content and creative assets.
Stay ahead of digital marketing trends and industry best practices to continuously innovate and refine strategies.
Efficiently manage digital advertising budgets to maximize impact and cost-effectiveness across all institutions.
Lead and mentor digital marketing team members; drive cross-institutional marketing initiatives to maintain brand consistency and maximize reach.
Ensure all digital marketing activities comply with data privacy laws and ethical standards.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field.
3-5 years of proven experience in digital marketing, preferably within education or multi-institution environments.
Proficient in digital marketing tools including Google Ads, Facebook Ads Manager, SEO analytics, and email marketing platforms.
Strong analytical mindset with ability to derive actionable insights from complex data sets.
Excellent organizational and project management skills, capable of managing multiple campaigns simultaneously.
Outstanding communication and interpersonal skills, with a collaborative approach to teamwork.
Familiarity with CRM systems and marketing automation tools is advantageous.
Job Type: Full-time
Pay: From ?25,000.00 per month
Benefits:
Flexible schedule
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund
Work Location: In person