Knowledge of SEO and Digital Marketing Concepts
Manage PPC campaigns across a variety of channels.
Keyword research and, management to optimize bids (add PPC keywords and negative keywords).
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account Management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score. Impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends , goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
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