Job Description

About the Role:

We are seeking an experienced and creative

Digital Marketing Manager

to lead our marketing team and drive impactful online campaigns. The ideal candidate should have a proven track record in managing multi-channel digital marketing strategies, optimizing campaigns for performance, and mentoring a team of digital executives or specialists.

Key Responsibilities:

Develop and implement

comprehensive digital marketing strategies across platforms -- SEO, Google Ads, Meta Ads, Email, and Content Marketing.

Lead and mentor

a team of digital marketing specialists, content creators, and designers to achieve marketing goals.

Plan and manage budgets

for paid campaigns, ensuring optimal ROI and cost efficiency.

Analyze performance metrics

using tools like Google Analytics, Search Console, and Ads Manager to drive data-based decisions. Oversee

content planning and brand consistency

across digital platforms. Coordinate with sales, design, and management teams to align marketing efforts with business objectives. Manage

social media presence

, engagement, and online reputation. Stay updated with the

latest digital marketing trends, algorithms, and tools

. Prepare

weekly and monthly performance reports

highlighting key metrics, insights, and improvement areas.

Requirements:

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

4-5 years of hands-on experience

in digital marketing, with at least

1-2 years in a team leadership role

. Proven experience in

SEO, SEM, Google Ads, Meta Ads, and Content Marketing

. Strong knowledge of

Google Analytics, Tag Manager, and CRM/Automation tools

(e.g., HubSpot, Mailchimp). Experience in

performance marketing

and

lead generation campaigns

. Excellent communication, analytical, and leadership skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

Experience with

video marketing

and

social media strategy

. Basic understanding of

UI/UX

and website performance optimization. Familiarity with tools like

Canva, Hootsuite, SEMrush, and ChatGPT for marketing tasks

.

Benefits:

Competitive salary and performance bonuses. Career growth opportunities within a dynamic marketing team. Creative and collaborative work environment.
Job Type: Permanent

Pay: Up to ₹700,000.00 per year