SEO, SEM, SMM, Content Marketing, User Research, Wireframing & Prototyping, UI/UX Design, and Usability Testing
. This role requires a blend of marketing strategy and design thinking to enhance digital presence, optimize user experience, and drive engagement across multiple platforms.
Key Responsibilities
Develop and implement
SEO (Search Engine Optimization)
and
SEM (Search Engine Marketing)
strategies to increase organic and paid traffic.
Manage and optimize
SMM (Social Media Marketing)
campaigns to boost brand visibility and engagement.
Oversee
content marketing efforts
, including strategy development, content creation, and distribution. Conduct
user research
to understand customer behaviors, pain points, and preferences.
Create and refine
wireframes and prototypes
to enhance digital user experiences.
Design and improve
UI (User Interface) and UX (User Experience)
elements for websites, apps, and digital platforms.
Conduct
usability testing
to evaluate product effectiveness and enhance user satisfaction.
Monitor and analyze marketing metrics to track performance and optimize campaigns.
Collaborate with cross-functional teams including developers, designers, and content creators to ensure a seamless digital experience.
Required Skills and Qualifications
Proven experience in
SEO, SEM, SMM, and content marketing
.
Strong knowledge of
Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (SEMrush, Ahrefs, Moz, etc.)
.
Proficiency in
user research methodologies
and ability to translate insights into actionable strategies.
Hands-on experience with
wireframing and prototyping tools
(Figma, Adobe XD, Sketch, etc.).
Expertise in
UI design principles
to create intuitive and visually appealing interfaces.
Strong understanding of
UX design, usability testing, and user behavior analysis
.
Analytical mindset with the ability to interpret data and refine marketing strategies.
Excellent project management and communication skills.
Preferred Skills
Experience with
marketing automation tools
(HubSpot, Marketo, etc.).
Basic knowledge of
HTML, CSS, and WordPress
.
Familiarity with
A/B testing and conversion rate optimization (CRO)
.
Previous experience in
e-commerce, SaaS, or B2B marketing
is a plus.
Education
Bachelor's degree in marketing
, Digital Media, Business, Communications, Design, or a related field
.
Additional certifications in
SEO, UI/UX Design, Google Analytics, or Digital Marketing
are an advantage.
What You'll Gain
Work in an innovative and fast-paced digital marketing environment.
Hands-on experience with leading
marketing and UX design tools
.
Career growth opportunities and professional development support.
Competitive salary and benefits package.
How to Apply
Interested candidates can apply by sending their resume and a brief cover letter to:
Email:
govehr@gove.co
Contact:
7092003838
Website:
Careers -
Job Category:
Digital Marketing Manager
Job Type:
Full Time
Job Location:
Tirunelveli
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