Job Description

We are looking for a results-driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360-degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology. The ideal candidate is strategic, data-oriented, and hands-on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.

Location

Kolkata (Rajarhat-Newtown)

Type

Full Time

Department

Technical

We are looking for a results-driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360-degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology.
The ideal candidate is strategic, data-oriented, and hands-on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.
Key Responsibilities
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Digital Marketing (360 Ownership)
Develop and execute end-to-end digital marketing strategies across SEO, PPC, content, social media, email, and performance campaigns.
Drive full-funnel growth from awareness to conversion and retention.
Work closely with content, design, development, and business teams to ensure consistent messaging and execution.
Monitor campaign performance, analyze data, and deliver actionable insights and recommendations.
Manage marketing budgets, timelines, tools, and vendor relationships effectively.
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SEO Strategy & Execution
Own and execute complete SEO strategy including technical SEO, on-page optimization, content SEO, and off-page initiatives.
Conduct keyword research, competitor analysis, topic clustering, and search intent mapping.
Optimize website architecture, internal linking, crawlability, indexing, and structured data.
Improve page speed, Core Web Vitals, mobile usability, and overall site experience.
Lead backlink acquisition, digital PR, and authority-building initiatives in line with search engine guidelines.
Track and report key SEO KPIs such as organic traffic, rankings, CTR, engagement, and conversions.
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Performance Marketing & PPC
Plan, manage, and optimize Google Ads, paid social campaigns, and performance marketing initiatives.
Use data-driven bidding, audience targeting, and creative testing to maximize ROI and ROAS.
Align paid campaigns with organic and content strategies for unified growth.
Continuously test landing pages, ad creatives, and messaging to improve conversion rates.
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Content Marketing & Optimization
Lead content strategy focused on search visibility, user value, and conversions.
Collaborate with writers and editors to produce high-quality blogs, landing pages, case studies, and long-form assets.
Optimize content for search intent, topical authority, and user engagement.
Ensure content supports brand positioning and business goals across channels.
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Social Media Marketing (SMM)
Plan and execute organic and paid social media strategies across platforms such as LinkedIn, Instagram, X, and YouTube.
Focus on brand building, engagement, community growth, and social discovery.
Analyze social performance metrics and optimize content formats, posting strategies, and campaigns.
Collaborate with content and design teams to create platform-specific, high-impact assets.
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Analytics, Automation & Optimization
Own marketing analytics using tools like Google Analytics, Search Console, dashboards, and reporting platforms.
Translate performance data into clear insights and growth opportunities.
Implement automation and personalization where relevant to improve efficiency and user experience.
Stay updated with evolving digital marketing trends, privacy standards, and measurement frameworks.
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Required Skills & Qualifications
5-8 years of hands-on experience in Digital Marketing and/or SEO.
Strong understanding of search engine algorithms, ranking factors, and best practices.
Proficiency in tools such as:
Google Analytics
Google Search Console
SEMrush / Ahrefs
Screaming Frog
Google Ads
Experience with CMS platforms (WordPress, Drupal, etc.) and working knowledge of HTML/CSS.
Strong analytical, problem-solving, and decision-making skills.
Excellent communication, collaboration, and leadership abilities.
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Preferred Qualifications
Experience working in IT services, SaaS, startups, or digital agencies.
Exposure to marketing automation, data-driven personalization, and optimization tools.
Understanding of conversion rate optimization (CRO), UX, and user journey mapping.
Relevant certifications in Google Ads, Analytics, or SEO are a plus.