Job Description

We are looking for a performance-driven

Digital Marketing Manager

with 2-3 years of hands-on experience in managing and optimizing paid digital advertising campaigns. The ideal candidate should have strong expertise in

Meta Ads (Facebook & Instagram)

and

Google Ads

, with a proven ability to drive conversions, leads, and ROI.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube) Manage daily ad operations including budgeting, bidding strategies, targeting, and performance monitoring Analyze campaign performance and generate insights to improve ROAS and reduce CPL/CAC Conduct A/B testing on ad creatives, copies, audiences, and landing pages Coordinate with creative and content teams for ad copies, visuals, and videos Track conversions using tools like Meta Pixel, Google Analytics, and Google Tag Manager Prepare performance reports and present actionable insights to stakeholders

Requirements

2-3 years of proven experience in performance marketing or paid advertising Strong hands-on experience with Meta Ads Manager and Google Ads Good understanding of audience targeting, funnels, and retargeting strategies Experience with analytics and tracking tools (Google Analytics, Meta Pixel, GTM) Ability to manage budgets and scale campaigns efficiently Strong analytical and problem-solving skills

Good to Have

Experience in e-commerce or lead generation campaigns Knowledge of landing page optimization and CRO Basic understanding of SEO and email marketing

What We Offer

Opportunity to work on high-impact digital campaigns Fast-paced learning and growth environment Competitive salary and performance-based growth
Job Types: Full-time, Permanent, Fresher

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person