Job Description

: Digital Marketing Expert

The Digital Marketing Expert will work closely with the Digital Marketing Manager to plan and execute digital strategies across performance marketing, SEO, content, social media, and e-commerce. This role requires both strategic thinking and hands-on execution skills to support campaign implementation, team coordination, and analytics reporting.

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Key Responsibilities:

Digital Campaign Execution & Optimization

Assist in planning and running paid ad campaigns on Google Ads, Meta Ads, and YouTube.
Monitor performance and support real-time optimizations to improve ROI and lead generation.
Coordinate with creative teams to ensure timely delivery of campaign assets.
SEO & Content Coordination

Work with the SEO team to ensure keyword-optimized content is published regularly.
Oversee on-page SEO hygiene (meta tags, URL structure, internal linking), off page and technical seo optimization
Support blog publishing, product page content updates, and content briefs.
E-commerce & Marketplace Support

Coordinate with marketplace executives for product listings, campaign promotions, and reviews on platforms like Amazon, Flipkart, Pepperfry, etc.
Ensure product pages on the website are updated with correct pricing, content, and imagery.
Social Media & Community Management

Assist in managing social media content calendars, captions, and posting schedules.
Monitor daily engagement (comments, messages, tags) and coordinate timely responses.
Track social media KPIs and generate basic performance reports.
Reporting & Analytics

Prepare weekly/monthly dashboards using Google Analytics, Meta Insights, and campaign data.
Analyze traffic, conversion funnels, ad performance, and suggest improvements.
Team & Vendor Coordination

Liaise with internal team members (designers, SEO, developers) and external vendors for timely project delivery.
Ensure deadlines are met and campaigns go live without errors or delays.
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Requirements:

Bachelor's degree in Marketing, Digital Media, or a related field.
3-5 years of experience in a digital marketing role.
Proficiency in:
o Google Ads, Facebook Ads Manager

o Google Analytics 4, Search Console

Job Type: Full-time

Pay: ?28,000.00 - ?50,000.00 per month

Benefits:

Provident Fund
Work Location: In person