Understanding client business models, target audiences, and revenue goals to create holistic marketing strategies that drive measurable growth and align with broader business objectives.
Designing and implementing comprehensive full-funnel marketing plans that seamlessly integrate both Paid Media and Organic Marketing channels while collaborating effectively with stakeholders across the organization.
Leading Google Ads and Meta Ads strategies for multiple international clients, ensuring efficient budget allocation, maximum ROI, and continuous optimization based on performance data and market insights.
Overseeing SEO, content, and social strategies to drive sustainable organic growth while managing and mentoring a diverse team of paid media specialists, creatives, and SEO professionals.
Using analytics, dashboards, and advanced tracking systems to monitor performance across all channels while leveraging data analysis and AI tools to identify winning campaigns, eliminate wasteful spending, and optimize performance.
Creating and maintaining structured reporting systems using Google Sheets, Looker Studio, or similar platforms to provide clear insights and actionable recommendations to clients and internal teams.
Acting as the primary point of contact for clients, ensuring clear and proactive communication while presenting strategies, performance reports, and growth plans.
Coordinating effectively between creative, technical, and marketing teams to execute campaigns seamlessly and ensure all deliverables meet client expectations and quality standards.
Key Skills
4-5+ years in digital marketing, with strong experience in both Paid Media and Organic Marketing.
Proven experience managing international clients (USA, UK, Australia, etc.).
Strong leadership skills with experience managing marketing teams.
Proficiency in Google Ads, Meta Ads, SEO, and marketing analytics tools.
Advanced skills in Google Sheets, reporting systems, and marketing automation tools.
Understanding of AI tools for marketing (e.g., ChatGPT, analytics automation, creative generation).
Excellent verbal and written English communication skills.
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