Job Description

SERP Forge

is a growth-focused marketing agency helping SaaS and digital-first businesses scale through SEO and performance marketing. We're looking for a Digital Marketing Manager who can own our marketing function end-to-end from strategy to execution with the clear goal of business growth and client acquisition.

Key Responsibilities

1. Growth Strategy & Client Acquisition

Plan and execute multi-channel growth campaigns focused on generating qualified leads. Use data insights to refine funnel performance and drive measurable acquisition results. Work closely with the Founder to set monthly and quarterly growth targets and deliver against them. Experiment with new growth tactics (email, paid ads, partnerships, community-led initiatives).

2. SEO & Content Strategy

Lead SEO strategy - from keyword research and content optimization to link building and technical audits. Identify high-impact opportunities using tools like Ahrefs, GSC, GA4, and Looker Studio. Develop and execute data-backed strategies to increase organic traffic, rankings, and conversions.

3. Brand & Community Building

Build and manage SERP Forge's brand through content marketing, guest podcasts, and community engagement. Collaborate with designers and writers to create content that attracts and converts SaaS audiences. Represent the brand in external collaborations, podcasts, and industry features.

4. Team Leadership & Execution

Lead and mentor the marketing team (SEO, content, paid, outreach). Set and review clear KPIs - including traffic growth, MQLs, and client acquisition metrics. Ensure alignment between sales, marketing, and growth teams.

5. Strategic Planning & Analytics

Develop and implement a growth roadmap aligned with business goals. Track campaign performance, analyze data, and create actionable insights for optimization. Work closely with the Founder to align marketing strategy with overall company objectives.

6. Data & Analytics

Build and monitor dashboards for tracking traffic, leads, and campaign ROI. Analyze campaign data to identify what's working and what's not and optimize accordingly. Use data-driven experimentation (A/B testing, audience segmentation) to improve conversions.

What We're Looking For

3-5 years of experience in digital marketing or growth roles (agency or SaaS preferred). Strong understanding of SEO, paid ads, analytics, and full-funnel marketing. Data-driven mindset - comfortable using GA4, Looker Studio, and analytics tools for decision-making. Proven experience in driving measurable business growth through marketing. Excellent communication, leadership, and project management skills. Creative but analytical - able to back ideas with data and insight.

What We Offer

Full ownership of marketing growth and performance metrics. Direct collaboration with the Founder on strategy and scale. Freedom to experiment with ideas that move the business forward. A growth-first, data-driven culture where execution and results matter.
Job Types: Full-time, Permanent

Pay: ₹14,215.28 - ₹57,850.98 per month

Benefits:

Paid sick time Paid time off Work from home
Experience:

Digital marketing: 2 years (Required) SEO: 2 years (Required) SaaS: 2 years (Required) SEO tools: 2 years (Required)
Work Location: Remote