Job Description

Digital Marketing Manager (B2B Focus)I. Position Summary

We are seeking a highly motivated and detail-oriented

Digital Marketing Manager

to drive our B2B product marketing strategy and execution. The successful candidate will be responsible for conducting thorough market research, developing data-driven campaigns, and executing all digital initiatives to support lead generation and sales pipeline growth in the US market. This is a full-time, remote position requiring strict adherence to an overlapping US time zone schedule.

II. Key Responsibilities

The Digital Marketing Manager will be responsible for the full lifecycle of digital B2B campaigns, from initial research to final reporting.

Strategy & Research

Conduct in-depth

B2B product research

and competitive analysis to identify market gaps, target audience profiles, and optimal communication channels. Develop comprehensive digital marketing strategies aligned with business objectives and sales targets. Stay current with emerging digital tools, platforms, and B2B marketing trends.
Campaign Management & Execution

Design, implement, and manage multi-channel digital campaigns, including SEO, SEM (PPC), social media, and email marketing. Oversee and optimize content distribution for white papers, case studies, webinars, and product documentation. Manage website performance and user experience (UX) to maximize lead capture efficiency.
Analytics & Reporting

Track, measure, and analyze all campaign performance metrics, including conversion rates and ROI. Generate regular reports detailing campaign effectiveness, providing actionable insights and recommendations for optimization. Utilize web analytics tools (e.g., Google Analytics) to monitor traffic and user behavior.
III. Required Qualifications and Skills

Proven experience in digital marketing, specifically within the B2B or SaaS technology sector. Strong analytical skills with proficiency in marketing automation tools and CRM platforms. Excellent written and verbal communication skills in English, suitable for US business communication. Demonstrated ability to manage multiple projects and meet tight deadlines. Familiarity with marketing frameworks for lead generation and nurturing (MQL to SQL).
IV. Compensation and Schedule

Detail

Specification

Role Type

Full-Time, Remote

Work Days

Monday to Saturday (6 days a week)

Daily Hours

8 hours per day

Shift Time (IST)

Approximately

5:00 PM IST to 2:00 AM IST

Screen Sharing

Mandatory requirement to connect via screen-sharing software for collaborative work and supervision during the entire shift.

Compensation

?4,000 INR per month

V. Reporting Structure

This role reports directly to the Marketing Director and requires close daily collaboration with the sales and product teams.

Job Type: Full-time

Pay: ₹4,000.00 per month

Expected Start Date: 06/11/2025