Job Description

We are looking for a dynamic and multitasking professional who can manage front office operations, telecalling, CRM follow-ups AND support backend digital marketing & automation tasks.
This role is ideal for someone who is:
? Confident in communication
? Tech-savvy
? Passionate about digital marketing, AI, and automation
? Willing to learn and grow
? Key Responsibilities
? Front Desk, Telecalling & Coordination

• Handle inbound and outbound calls (including cold calls)
• Attend office visitors, maintain guest records
• Schedule client appointments and manage calendars
• Follow up via calls, SMS, WhatsApp & email
• Manage CRM leads, update lead status, track progress

? Digital Marketing & Media Buying Tasks

• Support and execute paid marketing campaigns (Meta Ads, Google Ads)
• Assist with SEO/SEM, content updates, and keyword optimization
• Manage and optimize Google My Business (GMB)
• Help create landing pages, funnels & automation sequences
• Assist in performance marketing, tracking KPIs, ROI, A/B testing
• Manage and schedule social media content
• Collaborate with internal teams and vendors for campaign execution

? Automation, AI & Technical Responsibilities

• Assist in building AI chatbots, AI agents & automated workflows
• Support marketing automation tools (HubSpot, Zapier, GoHighLevel, Make, etc.)
• Work with HTML, CSS, JavaScript, Python for minor edits or automation scripts
• Manage and update WordPress website and CRM integrations

? Required Skills & Qualifications

• Minimum: Higher Secondary (12th pass) | Preferred: Graduate/Marketing background
• Excellent communication skills (Hindi & Bengali mandatory, English preferred)
• Basic to Intermediate knowledge of:

? Digital Marketing
? AI automation tools
? WordPress
? Basic coding (HTML, CSS, JavaScript, Python a plus)
? CRM systems & lead management * Strong analytical and problem-solving mindset

• Ability to multitask and manage deadlines

? Bonus Skills (Preferred but not mandatory)

• Canva / Photoshop
• Meta Ads Manager / Google Ads / GA4 tracking
• Copywriting & landing page optimization
• CRM automation / WhatsApp API experience

Requirements
We are seeking a highly skilled and growth-focused Digital Marketing Manager with hands-on experience in performance marketing, automation, and AI-powered workflows. The ideal candidate should be capable of planning, executing, and optimizing end-to-end digital strategies to drive measurable business growth.
? Educational Background

• Bachelor's Degree in:

• Marketing
• Business Administration
• Computer Science
• Mass Communication
• Or a related field
• Master's Degree (MBA in Marketing) is a plus.
• Professional Certifications preferred:

• Google Ads & Analytics
• Meta Blueprint
• HubSpot / SEMrush / Moz
• AI Automation & Marketing Certifications

? Experience Requirements

• Minimum 2-5 years experience in digital marketing (agency or corporate).
• Demonstrated success managing budget-driven paid campaigns with measurable ROI.
• Proven experience in lead generation funnels, digital automation, and conversion optimization.

? Core Skills & Expertise CategoryRequirementsPerformance MarketingGoogle Ads, Meta ads, retargeting, funnel-based ads, audience segmentation, CPC/CPA optimizationSEO & SEMOn-page/off-page SEO, technical SEO understanding, keyword research, backlink strategies, SEM campaign managementAnalytics & ReportingGoogle Analytics (GA4), Search Console, Meta insights, A/B testing, KPI dashboards, funnel analyticsMedia BuyingCampaign planning, ad budgeting, bidding strategies, ROAS optimization, automated rulesContent StrategyContent calendar planning, brand positioning, storytelling, ad copywriting, audience persona building
? AI, Automation & Technical Requirements
Candidate must have experience with OR willingness to master:

• CRM automation (GHL, Zoho, HubSpot, Pipedrive)
• AI agents & chatbot building (ChatGPT, Botpress, ManyChat)
• Workflow automation (Zapier, Make.com, Webhooks)
• WhatsApp API automation & retargeting sequences
• Landing page builders (WordPress, Elementor, Webflow, Unbounce)
• Tracking implementation (Pixel setup, Events Manager, GTM, UTM parameters)

? Design & Creative
(Not mandatory, but preferred)

• Canva, Figma, Photoshop (basic banner editing)
• Video ad script writing and short-form content preparation
• Knowledge of brand guidelines, ad compliance policies (especially Meta & Google)

? Communication & Management Skills

• Ability to lead and coordinate with:

• Sales teams
• Designers
• Developers
• Automation engineers
• Media buyers
• Strong communication and presentation skills.
• Experience managing cross-department workflows and timelines.

? Performance & KPI Expectations
Candidate must know how to:

• Set digital goals aligned with business objectives.
• Improve:

• Cost per lead (CPL)
• Cost per acquisition (CPA)
• Conversion rate (CVR)
• ROAS & ROI
• Build scalable digital funnels:

• Awareness ? Consideration ? Conversion ? Retargeting ? Re-engagement

? Soft Skills & Mindset

• Data-driven and analytical approach
• Ownership mentality & accountability
• Fast learner with strong adaptability to new AI tools
• Strategic thinking with execution capability
• Creativity backed by logic and testing

? Growth Path
High performers will have the opportunity to grow into:

• Head of Marketing
• Marketing Automation Director
• Chief Marketing Officer (CMO)

Skills Required