Job Description

This role is for one of the Weekday's clients
Min Experience: 5 years
Location: Pune
JobType: full-time
We are seeking an experienced and results-driven Digital Marketing Manager with expertise in building and optimizing campaigns across Search and Social platforms. The ideal candidate will have 5+ years of experience in performance marketing, a strategic mindset, and the ambition to accelerate their career in a high-growth environment, working across some of the most exciting brands in the market.
Requirements
Key Responsibilities

• Lead strategic planning for biddable media buying, ensuring alignment with client goals and objectives.
• Oversee the execution of biddable media campaigns across multiple channels, maintaining best-in-class industry standards.
• Provide strategic and creative guidance to the team to enhance campaign effectiveness.
• Continually optimize ad accounts to achieve maximum ROI and client satisfaction.
• Manage client relationships, handle escalations when necessary, and collaborate closely with internal teams.
• Conduct account audits to identify opportunities for growth and performance improvement.
• Contribute to the development and structure of the paid search team, assisting in training and mentoring team members.
• Develop and implement innovative campaigns tailored to client goals, while managing budgets to ensure optimal spend allocation.
• Measure and report on campaign performance, tracking KPIs such as traffic, conversions, and ROI.
• Provide mid- to long-term strategic planning focused on brand growth and market positioning.
• Analyze industry trends, competitive landscapes, and audience behaviors to drive innovative paid media approaches.
• Lead strategic planning efforts, ensuring high-quality solution design and effective management approaches.

Requirements

• Proven track record in Performance Marketing with a focus on Paid Search and Paid Social.
• Strong understanding of Google Ads, Meta Advertising, and other biddable media platforms (e.g., Bing Ads).
• Excellent analytical skills with the ability to interpret campaign data and make informed decisions.
• Strong communication skills and ability to manage client expectations effectively.
• High attention to detail and precision in execution.
• Strong business acumen and budget management skills.
• Proficient in MS Office, particularly Excel and PowerPoint.
• Google Ads Certification and/or Meta Advertising Certification is a plus.

Key Skills
Performance Marketing | Paid Search Campaigns | SEM | Paid Social | Paid Media Advertising | Google Ads | Facebook Ads | Bing Ads | Campaign Optimization | Biddable Media | Attention to Detail | Communication Skills