Job Description

About the Role

We are seeking an experienced and results-driven

Digital Marketing Manager / Performance Marketing Manager

to lead our digital marketing efforts. The ideal candidate will be responsible for strategising, executing, and optimising multi-channel campaigns to drive lead generation, engagement, and brand growth.

Key Responsibilities

- Lead Generation & Performance Marketing

Plan, execute, and monitor lead generation campaigns across Google, Meta, Instagram, and other platforms. Ensure daily lead targets are met within the specified budget. Provide daily spend analysis reports and weekly campaign ROI reports.

- Campaign Management & Optimisation

Manage and optimise Google Ads, including YouTube video campaigns. Promote YouTube videos through Google Ads and Meta platforms. Regularly update, monitor, and optimise campaigns for improved reach and conversions. Add and manage funds for Meta & Google Ads campaigns.

- Analytics & Reporting

Use

GA4

for detailed campaign analysis and performance tracking. Conduct competitor audits and submit monthly performance reports. Submit leads and IVR reports periodically.

- SEO & Content Management

Oversee SEO strategies to enhance website visibility and ranking. Manage website backend submissions and regular updates. Ensure postings on all platforms (Meta, Google, YouTube, etc.) are consistent and engaging. Create and manage daily posting link templates.

- Creative & Engagement

Collaborate with the creative team to develop engaging ad creatives and videos. Manage WhatsApp broadcasting for marketing communication and lead nurturing. Drive audience engagement through innovative digital campaigns.

Requirements

Bachelor's degree in Marketing, Business, or a related field. Master's preferred. Minimum

5+ years of proven experience

in digital marketing and performance campaign management. Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and Instagram Ads. Proficiency in

GA4, SEO practices, GMB performance analysis, and digital reporting tools

. Demonstrated ability to handle budgets, optimise campaigns, and deliver measurable results. Excellent analytical, communication, and problem-solving skills. Ability to work independently and manage multiple projects simultaneously.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Ability to commute/relocate:

Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What is the largest monthly budget you've directly managed across Google & Meta Ads? Can you share a campaign where you successfully achieved or exceeded daily/weekly lead targets within a fixed budget? What was your CPL (Cost per Lead)? Have you personally managed YouTube Ads campaigns (both video and display)? If yes, what were the results? Are you proficient in GA4 and Google Tag Manager for campaign tracking? Can you explain how you measure conversions using GA4? What metrics do you monitor daily to ensure a campaign is on track, and how do you present ROI in weekly reports? Have you conducted competitor audits before? How did you use the findings to improve campaigns? Have you used WhatsApp broadcasting or similar direct engagement tools for lead nurturing? How effective was it? Are you comfortable being measured on strict KPIs such as CPL, CAC, ROAS, and daily lead targets? What is your notice period, and are you open to working full-time from Cochin?
Experience:

Digital Marketing: 5 years (Required)
Work Location: In person