Job Description

Job Title:

Digital Marketing Manager

Location:

Mohali

Employment Type:

Full-time

Job Summary:

We are looking for an experienced and strategic

Digital Marketing Manager

to lead our marketing team and manage end-to-end digital initiatives. The ideal candidate should have strong expertise in

Technical SEO, PPC campaigns, and Social Media Marketing

, along with proven skills in

team leadership

and

client communication

.

Key Responsibilities:

Develop, plan, and execute effective

digital marketing strategies

to meet business goals. Lead, mentor, and manage a team of digital marketing executives, designers, and content creators. Handle

client communications

, understand their marketing objectives, and deliver tailored solutions. Oversee and optimize

PPC campaigns

(Google Ads, Meta, LinkedIn, etc.) for maximum ROI. Manage

SEO strategies

, including technical SEO audits, on-page/off-page optimization, and keyword analysis. Drive

social media marketing

strategies -- plan campaigns, increase engagement, and manage content calendars. Monitor campaign performance and prepare detailed

performance reports and analytics

. Coordinate with design and content teams to maintain

brand consistency

across all digital platforms. Stay updated with the latest

digital marketing trends, tools, and technologies

. Manage the

marketing budget

, ensuring effective utilization and maximum results. Collaborate with sales and management teams to align marketing strategies with overall business objectives.

Requirements:

Bachelor's degree in

Marketing, Communications, Business, or a related field

. 4-6 years of experience in

Digital Marketing

, with at least 1-2 years in a managerial or team lead role. Proven experience handling

clients and marketing projects

independently. Strong hands-on knowledge of

Technical SEO, Google Ads (PPC), and Social Media Marketing

. Proficiency in

Google Analytics, Google Search Console, Meta Business Suite, and SEO tools

(Ahrefs, SEMrush, Moz, etc.). Excellent leadership, communication, and organizational skills. Ability to multitask, manage deadlines, and deliver measurable results.

Preferred Skills:

Experience in managing digital marketing campaigns for

education, technology, or service-based industries

. Working knowledge of

CRM, marketing automation tools, and website management (WordPress, HubSpot, etc.)

. Creative thinking with strong analytical and problem-solving abilities.
Job Types: Full-time, Permanent

Work Location: In person