with a strong background in planning and executing paid advertising campaigns across platforms like Meta (Facebook, Instagram), Google Ads, and YouTube. The ideal candidate should have a deep understanding of digital trends and be passionate about the crypto space.
Key Responsibilities:
Plan, execute, and optimize paid advertising campaigns on Google, Meta (Facebook & Instagram), and other relevant platforms.
Analyze ad performance data and continuously optimize for better ROI (lead generation, conversions, etc.).
Create compelling ad copies, creatives, and landing page strategies in collaboration with the design and content team.
Monitor KPIs such as CPC, CPM, CTR, CPL, and ROAS to track performance and report regularly.
Work with SEO and content teams to align organic and paid strategies.
Stay updated with the latest trends in digital marketing and cryptocurrency.
Manage marketing budget efficiently to maximize performance.
A/B test different ad variations to improve results.
Retarget and nurture leads through email campaigns and funnel strategies.
Requirements:
2+ years of hands-on experience in digital advertising (Google Ads, Meta Ads, etc.).
Proven track record of managing performance-driven campaigns with measurable success.
Understanding of the crypto or fintech space is a strong plus.
Proficient in tools like Google Ads Manager, Meta Business Suite, Google Analytics, and email marketing tools.
Strong analytical and problem-solving skills.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
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