Job Description

Job Title:

Digital Marketing Manager

Location:

Chandigarh Group of Colleges (CGC) Landran, Mohali

About the Institution:

Chandigarh Group of Colleges (CGC) Landran is a premier educational institution known for its commitment to academic excellence, innovation, and holistic student development. We are looking for a dynamic and strategic

Digital Marketing Manager

to lead our digital marketing initiatives and strengthen our online presence.

Key Responsibilities:

Develop, plan, and execute digital marketing campaigns across all platforms (Google, Meta, LinkedIn, YouTube, etc.). Manage and optimize paid ad campaigns to drive qualified leads and increase brand visibility. Oversee SEO/SEM strategy to enhance website ranking and organic traffic. Plan and manage content marketing strategies, including blogs, videos, and social media content. Analyze digital performance metrics (Google Analytics, Ads Manager, etc.) and present actionable insights. Collaborate with internal teams to ensure consistent brand messaging and campaign alignment. Manage the college's website updates, landing pages, and digital assets. Stay updated with the latest digital marketing trends, tools, and best practices.

Desired Skills and Competencies:

Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and marketing analytics tools. Proficiency in digital marketing tools such as Google Analytics, Search Console, Meta Business Suite, and Canva or Adobe tools. Excellent understanding of content strategy, performance marketing, and lead generation. Creative thinker with strong analytical and communication skills.

Qualification and Experience:

Bachelor's or Master's degree in a related field. Minimum

10+ years of experience

in digital marketing, preferably in the education sector
Job Type: Full-time

Work Location: In person