Job Description

Job Title:

Digital Marketing Manager

About Us:

Zaroori Retail is a Ludhiana-based e-commerce solutions company with offices in Noida, Dubai, and the USA. We work with 4,500+ brands across India, helping them get onboarded on premium marketplaces such as

Myntra

,

Nykaa

,

Ajio

,

Tata CliQ

,

Aza Fashion

,

Pernia's Pop-Up Shop

, and more.

Our core expertise lies in product listing, cataloging, account management, and performance optimization, enabling brands to scale their presence and sales effectively in the online retail ecosystem.

Key Responsibilities:

Develop, execute, and optimize performance marketing campaigns across

Meta (Facebook, Instagram), LinkedIn, YouTube, and Google Ads

. Manage and improve

SEO strategies

, ensuring high rankings and visibility through both on-page and off-page optimization. Conduct keyword research, competitor analysis, and performance tracking using tools such as

Google Analytics, Google Tag Manager (GTM), Google Search Console (GSC), and SEMrush

. Implement effective

link-building strategies

and oversee

blog posting

activities to strengthen organic reach. Monitor, measure, and report on campaign performance with actionable insights for continuous improvement. Manage website updates and content on

WordPress

, ensuring smooth functionality. Handle

pixel tracking and updation

across platforms for accurate conversion tracking and reporting. Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives.

Key Skills & Qualifications:

Expert-level knowledge and hands-on experience in

Performance Marketing

across Meta, Google Ads, LinkedIn, and YouTube.

Strong understanding of

SEO best practices

and tools (Google Analytics, GTM, GSC, SEMrush). Proven expertise in

link-building

and

content/blog posting

strategies. Basic knowledge of

WordPress website management

and

pixel integration

. Analytical mindset with the ability to interpret campaign data and optimize ROI. Strong communication and project management skills. Minimum of 3-5 years of relevant experience in digital marketing.

Candidate Preferences:

Age Limit:

22 - 35 years

Experience:

5 - 9 years in Digital Marketing (mandatory)

Education:

Master's degree required (preferably in Marketing, Business, or related field)

Communication:

Proficiency in

English and Hindi

(spoken & written)

Location:

Open to candidates from anywhere in India but must be

willing to relocate to Ludhiana, Punjab - 141010

Why Join Us?

At Zaroori Retail, you'll work with a dynamic team and contribute to scaling premium brands on top marketplaces. We offer a collaborative work culture, continuous learning opportunities, and a chance to take ownership of impactful digital campaigns.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹900,000.00 per year

Benefits:

Provident Fund
Work Location: In person