Job Description

Position: Digital Marketing Manager

Location: On-site -Chandigarh Location

Employment Type: Full-time

We're looking for a results-driven Digital Marketing Manager to lead our overall marketing efforts, covering digital, traditional, content, and brand communication. You will play a pivotal role in shaping and executing our marketing strategy, driving brand awareness, customer acquisition, engagement, and loyalty while aligning closely with business goals.Key Marketing Responsibilities

Strategy & Execution

Drive 360 marketing (digital + offline) aligned with business goals. Ensure consistent brand messaging and measurable campaign KPIs (ROAS, CAC, CLV, conversions).

Digital Marketing

Lead SEO, PPC, social media, influencer, content & email campaigns. Grow social following, optimize website/landing pages, achieve ROAS & CTR benchmarks.

Brand & PR

Define brand voice and ensure consistency. Secure positive media coverage, maintain >80% positive brand sentiment.

Content Strategy

Oversee content for web, social, ads, brochures, newsletters. Deliver regular blogs, videos, and doctor-led educational content.

Offline & Events

Plan print, outdoor, community & event campaigns with footfall targets. Manage vendor partnerships for cost-effective execution.

Data & Insights

Track KPIs with analytics tools, run A/B tests, deliver monthly performance reports.

Collaboration

Partner with Product, Sales, Ops & Support to improve patient journey and retention.

Budget & Resources

Manage budget ROI, prevent overruns, oversee agencies & internal teams.

Innovation

Introduce new tools/strategies (AI, chatbots, automation), stay ahead of healthcare trends.

Team Leadership

Build & mentor high-performing team, ensure >90% on-time deliverables, foster accountability & learning. Qualifications & Skills Bachelor's/Master's in Marketing, Communications, Digital Media, or related field (MBA preferred). Proven success in integrated marketing (digital, offline, content, PR, events) -- preferably in healthcare or startups. Strong expertise in SEO, SEM, social media marketing, PPC, and content marketing. Proficient in Google Analytics, Search Console, SEMrush, Hub Spot, Meta Business Suite, Canva, etc. Exceptional copywriting, storytelling, and brand communication skills. Leadership and project management experience. Ability to work in a fast-paced, high-growth environment.
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Core Competencies

Creativity - Builds impactful campaigns that stand out. Innovation - Embraces and applies new tools/approaches. Data-Driven Thinking - Relies on insights for decision-making. Problem-Solving - Tackles challenges quickly and effectively. Leadership - Inspires and drives team performance. Passion - Committed to delivering measurable results.
Please watsapp CV @ 92572 92576

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

Food provided
Language:

English (Preferred)
Work Location: In person