Job Description

About ICAWNIC

ICAWNIC is a mindful skincare brand rooted in simplicity, honesty, and care. We create clean, plant-based products using only natural, chemical-free ingredients -- handmade in small batches to preserve their purity and effectiveness.

At ICAWNIC, we believe skincare shouldn't be overwhelming or harsh. It should feel like a gentle return to what your skin truly needs. No preservatives, no shortcuts -- just thoughtful formulations made with intention and love.

If you value transparency, craftsmanship, and conscious beauty, you'll feel aligned with what we stand for.

Location:

Mohali (On-site / Hybrid)

Salary:

?30,000 - ?40,000/month

Experience:

2-4 years

Type:

Full-time

About the Role

We're seeking a passionate and creative

Digital Marketing Manager

to lead ICAWNIC's online presence and help us grow meaningfully -- not just in numbers, but in trust and resonance.

You'll be responsible for planning, executing, and refining digital strategies across platforms -- from Instagram to email, SEO to paid ads. This is a hands-on role where you'll be both the thinker and the doer.

Key Responsibilities

Strategy & Planning

Develop and manage digital marketing plans aligned with brand tone and business goals Create monthly content calendars in coordination with the founder and creative team Plan and execute product launches and campaign rollouts

Performance Marketing & Analytics

Run paid ad campaigns on Meta and Google platforms Track key metrics (CTR, ROAS, engagement, conversion rates) and suggest improvements Optimize website and content for SEO

Social Media & Content

Own and grow ICAWNIC's Instagram and LinkedIn presence Write compelling copy for social posts, emails, product listings, and campaigns Coordinate with designers and photographers to create high-quality visual content

Community & Outreach

Build influencer relationships and manage gifting campaigns Run email marketing campaigns using platforms like Mailchimp or Klaviyo Engage with our online community and respond thoughtfully to feedback

What We're Looking For

2-4 years of experience in digital marketing (D2C brand experience is a big plus) Strong understanding of social media, performance marketing, and content strategy Comfortable working with Canva, Meta Ads Manager, Google Analytics, Shopify, etc. Excellent writing skills, with a flair for clean, honest communication A passion for skincare, wellness, or clean beauty Self-starter attitude with the ability to manage multiple projects independently

What You'll Get

Be part of a fast-growing, purpose-led brand shaping a better kind of beauty Freedom to experiment and lead your own campaigns A collaborative and thoughtful work culture Opportunities to grow with the brand as we scale

To Apply:

Send your resume and a brief note on why you'd like to work with ICAWNIC to

icawnicstore@gmail.com

If you have past work or a portfolio, we'd love to see that too.

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Schedule:

Day shift
Application Question(s):

What was your last CTC ?
Work Location: In person