Job Description

Job Title: Digital Marketing Executive (Social Media, Mobile & Email Marketing)

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We are seeking a creative and data-driven Digital Marketing Executive to manage and execute campaigns across social media platforms, email marketing, and mobile channels. The ideal candidate will be responsible for enhancing brand presence, driving traffic, and engaging audiences through targeted digital strategies.

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Key Responsibilities:

Social Media Marketing:

Plan and execute social media campaigns (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.)

Create, schedule, and manage engaging content

Monitor trends, hashtags, and user engagement

Analyze performance metrics and generate reports

Email Marketing:

Design and implement email campaigns (newsletters, promotions, transactional emails)

Segment mailing lists and personalize content

Perform A/B testing for subject lines, content, and CTAs

Monitor delivery, open, click, and conversion rates

Mobile Marketing:

Execute SMS campaigns and app push notifications

Segment users based on mobile behavior

Optimize mobile ad creatives and in-app campaigns

Track campaign success using analytics tools

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Required Skills:

Strong copywriting and content creation skills

Experience with Meta Business Suite, LinkedIn Campaign Manager, etc.

Knowledge of SMS gateway platforms and mobile ad networks

Familiarity with analytics tools (Google Analytics, Meta Insights, etc.)

Understanding of digital marketing KPIs and ROI tracking

Basic knowledge of HTML

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Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field

1-3 years of experience in digital marketing, especially in email, social media, and/or mobile marketing

Certification in Digital Marketing (Google Digital Garage, HubSpot, Meta Blueprint, etc.) is an added advantage

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Soft Skills:

Creativity and attention to detail

Strong analytical and problem-solving skills

Time management and ability to handle multiple campaigns

Team player with good communication skills

Job Types: Full-time, Permanent

Pay: ?10,202.81 - ?20,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift Morning shift
Work Location: In person