Job Description

Role Overview:

The

Digital Marketing Specialist

will own and scale NeevCloud's

performance-driven digital marketing efforts

across paid channels. This role focuses on

PPC strategy, execution, optimization, and analytics

, ensuring efficient spend and measurable business impact.

Key Responsibilities:

Plan, create, and manage

PPC campaigns

on Google, Bing, Meta, LinkedIn, and other advertising platforms. Conduct keyword research, competitor analysis, and audience targeting to maximize ROI. Write compelling ad copy and work with the creative team on ad creatives. Optimize campaigns for performance -- CTR, CPC, CPA, ROAS, and conversion rate. Set up A/B testing and continuously improve landing page performance. Monitor daily budgets, bids, and campaign health to ensure efficient spending. Track and analyze campaign data to create actionable reports and insights. Stay updated with platform algorithm changes and industry best practices. Collaborate with SEO, design, and content teams for integrated digital strategies.

Key Requirements:

Bachelor's degree in Marketing, Business, or a related field. 10+ years of proven experience in Digital marketing. Proficiency with: Ad Platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads), Analytics & Tracking (Google Analytics, conversion tracking, UTM, Tag Manager). Strong understanding of keyword strategy, bidding, and audience segmentation. Experience with remarketing, display ads, shopping campaigns, and lead generation. Excellent analytical skills and ability to interpret performance metrics. Strong attention to detail, communication, and reporting skills.
Job Types: Full-time, Permanent

Pay: ₹392,334.32 - ₹1,485,442.82 per year

Benefits:

Provident Fund
Ability to commute/relocate:

Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What is your Current CTC?
Experience:

Google Ads: 1 year (Preferred)
Work Location: In person