Graduate or Postgraduate in Marketing, Business Administration, or related discipline.
6-8 years of experience in digital marketing, preferably within industrial, manufacturing, or B2B sectors.
Strong command over SEO, SEM, social media marketing, web analytics, and digital advertising tools.
Experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and email marketing platforms.
Excellent communication, leadership, and project management skills.
Role Summary:
The Digital Marketing Manager will be responsible for developing, implementing, and managing COMPANY ' digital marketing strategy to enhance brand visibility, drive qualified leads, and support overall business growth. The role requires a balance of strategic thinking, creativity, and hands-on execution across digital channels.
Key Responsibilities:
1. Digital Strategy & Planning
Design and execute a comprehensive digital marketing roadmap aligned with the company's business goals.
Manage digital marketing budgets and ensure cost-efficient performance across all online platforms.
Identify new digital opportunities and trends to strengthen COMPANY ' online presence.
2. Website & SEO Management
Oversee website performance, content management, and user experience optimization.
Implement strong SEO strategies to improve keyword rankings and organic traffic.
Coordinate with developers and designers to enhance site functionality and engagement metrics.
3. Paid Media & Lead Generation
Plan and execute paid campaigns on Google Ads, Meta, and LinkedIn platforms.
Track ROI, optimize ad spends, and ensure alignment with lead generation and branding objectives.
Collaborate with sales and product teams to support B2B lead pipelines and conversion tracking.
4. Social Media & Content Marketing
Build and manage COMPANY ' brand identity on social platforms including LinkedIn, Facebook, and YouTube.
Develop content calendars and collaborate with creative teams to produce engaging digital content -- graphics, videos, and articles.
Monitor engagement metrics and strengthen online community interactions.
5. Analytics & Reporting
Analyze campaign data using Google Analytics, Search Console, and CRM dashboards.
Present monthly and quarterly performance reports to management with actionable insights.
Use analytics to refine strategies and enhance digital ROI.
Key Skills & Competencies:
Strategic Digital Planning
SEO/SEM Optimization
Lead Generation Campaigns
Data Analytics & Reporting
Content & Social Media Management
Budget Management & ROI Analysis
Team Collaboration & Vendor Coordination
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Compensation:
Competitive and commensurate with qualifications and experience