Job Description

Strategy Development & Implementation:

Develop and execute comprehensive digital marketing strategies aligned with company goals. Conduct market research to understand customer needs, preferences, and competitors' strategies.

Campaign Management:

Manage digital campaigns across all channels (SEO, SEM, email marketing, social media, content marketing, paid ads). Monitor campaign performance and make data-driven adjustments to maximize results. Collaborate with other departments to ensure cohesive marketing messages.

Social Media Management:

Oversee social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and emerging platforms. Create and schedule engaging content tailored to each platform and audience. Monitor social media trends and adjust strategies to maintain brand relevance. Optimize website content and digital campaigns for improved search engine rankings. Manage PPC campaigns and other paid advertising initiatives (Google Ads, Facebook Ads, etc.). Analyze search traffic and adjust strategies to improve site traffic and conversions.

Content Marketing:

Collaborate with content creators to produce high-quality blog posts, videos, and infographics. Ensure content is optimized for SEO and resonates with target audiences. Develop content strategies that drive engagement, conversion, and brand loyalty.

Analytics & Reporting:

Use Google Analytics, social media insights, and other analytics tools to track key performance indicators (KPIs) such as traffic, engagement, conversions, and ROI. Provide regular reports on campaign performance and suggest improvements based on data insights. Analyze customer behavior to refine marketing strategies.
Job Type: Full-time

Pay: From ?15,000.00 per month

Work Location: In person