Job Description

Job Summary:

The

Digital Marketing Manager

will be responsible for planning, executing, and managing the company's overall digital marketing strategy to enhance brand awareness, generate leads, and drive measurable business growth across all online platforms. The role also includes overseeing

creative content development and video editing

to ensure strong visual communication and brand consistency.

Key Responsibilities:

Strategy & Planning

Develop and implement a comprehensive digital marketing strategy aligned with business goals. Plan and manage digital marketing budgets and ensure cost efficiency. Identify emerging trends and optimize performance across digital channels.

Performance Marketing

Manage and optimize paid campaigns on

Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube

. Collaborate with creative and content teams to improve ad quality and conversions.

SEO & Content Marketing

Oversee

on-page, off-page, and technical SEO

activities to boost organic reach. Plan and supervise

content creation

for websites, blogs, and social media. Ensure content aligns with SEO and brand tone guidelines.

Social Media, Creatives & Branding

Develop and execute engaging

social media campaigns

to increase visibility and engagement. Oversee

creative design and visual content

, including banners, posters, and promotional materials. Coordinate with graphic designers for

social media creatives, advertisements, and campaign visuals

. Maintain consistent brand identity across all digital channels.

Video Creation & Editing

Plan and supervise

video content

for social media, product promotions, and campaigns. Edit short and long-form videos for platforms like

Instagram Reels, YouTube, and LinkedIn

. Work closely with the design and marketing teams to produce creative, brand-aligned video content.

Analytics & Reporting

Use tools like

Google Analytics, Search Console, SEMrush, and Meta Business Suite

to track performance. Prepare detailed monthly and quarterly performance reports with actionable insights.

Team Management

Lead and mentor the digital marketing team (executives, designers, interns). Collaborate with the sales and product teams to ensure marketing alignment.

Qualifications & Skills:

Bachelor's or Master's degree in

Marketing, Mass Communication, or a related field

. 2-6 years of experience in

digital marketing and team handling

. Proficiency in

Google Ads, Meta Ads, SEO tools, and social media management

. Working knowledge of

Canva, Adobe Photoshop, Premiere Pro, or CapCut

for creatives and video editing. Strong analytical, creative, and communication skills. Ability to manage multiple projects and deadlines efficiently.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person