Job Description

Job Title:

Digital Marketing Manager (Education Industry Only)

Location:

Indore, MP

Experience:

5+ years.

Work Mode:

Work from Office (Mandatory).

Job Summary:

We are seeking a dynamic and result-oriented Digital Marketing Manager with 5-10 years of experience, specifically in the education industry.
The ideal candidate should be well-versed in running Digital campaigns that drive Lead Generation and Revenue Growth for Educational Services, Institutions, or Ed-Tech platforms.

Key Responsibilities:

Strategy Development:

Craft and execute data-driven digital marketing strategies aligned with educational business goals.

Lead Generation:

Drive targeted campaigns using Google Ads, Facebook Ads, LinkedIn Ads, and Email Marketing with a strong focus on student acquisition and enrolment.

Channel Management:

Oversee SEO/SEM, social media, email, display, and performance campaigns tailored to educational audience behavior.

Revenue Growth:

Utilize insights from past education marketing experience to identify high-converting channels and increase ROI.

Analytics & Reporting:

Monitor KPIs (like CPL, CAC, ROAS) and use tools like Google Analytics and CRM dashboards to optimize campaign performance.

Team Leadership:

Lead and mentor a team of digital marketers, content creators, and designers.

CRM & Automation:

Manage customer lifecycle through marketing automation and CRM tools to improve student engagement and retention.

Partnerships & PR:

Collaborate with educational influencers, PR agencies, and industry stakeholders to strengthen brand presence.

Qualifications:

Experience:

5 to 10 years in digital marketing with proven experience in the education industry Like (Unacademy, Bijus, Times pro, Career launch etc.)

Education:

Bachelor's/Master's degree in Marketing / Digital Marketing / Business, or a relevant field.

Tools Proficiency:

Google Ads, Google Analytics, SEO tools, Email Marketing platforms (e., Mailchimp, HubSpot), and CRM systems (e., Zoho, Salesforce).

Certifications (Preferred):

Google AdWords, HubSpot, Google Analytics, or other relevant credentials.

Skills:

Strong analytical thinking, creative problem-solving, leadership ability, and excellent communication.

Preferred Attributes:

1) Experience with B2C marketing for student course enrolments.
2) Familiarity with education-specific seasonal campaign cycles.
3) Hands-on with marketing automation and lead scoring models.
4) Adaptability to work in fast-paced, KPI-driven environments.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person