Responsibilities-
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user
experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points adoption where appropriate Requirements email, social media and/or display advertising campaigns campaigns that engage, inform and motivate Web Trends)measurement
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database,
Highly creative with experience in identifying target audiences and devising digital
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and
Job Type: Full-time
Pay: ?30,000.00 - ?45,000.00 per month
Work Location: In person
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