who can take complete ownership of our digital marketing efforts end-to-end. This role involves planning, execution, optimisation, and performance tracking across all digital channels, with a strong focus on outcomes, consistency, and growth. The ideal candidate is comfortable taking charge, driving initiatives independently, and continuously improving our digital presence.
Key Responsibilities
? Own and execute the overall digital marketing strategy across SEO, SEM, social media,
email, and content marketing.
? Plan, manage, and optimise digital marketing campaigns with a focus on lead
generation, engagement, and brand visibility.
? Manage and grow social media channels through regular posting, audience
engagement, and performance tracking.
? Set up, monitor, and optimise paid campaigns across Google Ads and social media
platforms.
? Optimise website content to improve search rankings and user experience.
? Plan and execute email marketing campaigns, including content creation, scheduling,
and performance analysis.
? Conduct keyword research and competitor analysis to guide campaign and content