to plan, execute, and optimize online marketing strategies across multiple digital platforms. The ideal candidate will be responsible for increasing brand visibility, driving qualified leads, improving conversions, and managing overall digital performance.
Key Responsibilities
Develop, implement, and manage
digital marketing strategies
across platforms
Plan and execute
paid campaigns
(Google Ads, Meta Ads, YouTube, LinkedIn)
Manage
SEO & SEM
strategies to improve organic and paid traffic
Oversee
social media marketing
, content planning, and performance analysis
Track and optimize
lead generation and conversion funnels
Monitor campaign performance using tools like
Google Analytics, Search Console, Meta Business Suite
Coordinate with designers, content writers, and video editors
Manage
marketing budgets
, ROI, CPL, CPA, and other KPIs
Conduct competitor analysis and market research
Implement
email marketing, WhatsApp campaigns, remarketing, and automation
Ensure brand consistency across all digital touchpoints
*
Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field
3-6 years
of experience in digital marketing
Strong knowledge of
Google Ads, Meta Ads, SEO, social media platforms
Experience with
lead-based marketing
and CRM integration
Proficiency in
analytics and reporting tools
Understanding of
landing page optimization and CRO
Excellent communication and leadership skills
Preferred Skills
Experience in
healthcare / cosmetic / service-based industries
Knowledge of
marketing automation tools
Video marketing & influencer campaign experience
Basic knowledge of
HTML, CMS (WordPress)
KPIs & Performance Metrics
Lead quality & volume
Cost per lead (CPL)
Conversion rate
ROI on paid campaigns
Website traffic & engagement
Social media growth