Global Digital & Social Media Strategy (Industrial B2B)
Develop and execute a global digital and social media strategy aligned with engineering solutions and market expansion goals.
Position the organization as a technology-driven, process-oriented, and quality-focused industry leader.
Plan integrated digital calendars aligned with product launches, plant expansions, certifications, audits, and global exhibitions.
Ensure alignment between organic, paid, and owned digital channels.
Platform Management (B2B-Focused)
Primary Platforms:
a. LinkedIn - Core platform for industrial buyers, EPCs, consultants, and decision-makers
b. YouTube - Product demos, application videos, plant walkthroughs, training content
c. Twitter/X - Industry updates, events, standards, and certifications
d. Instagram - Employer branding, shopfloor culture, visual storytelling
e. Facebook - Selective use for brand credibility and recruitment
Ensure messaging consistency across regions while enabling localization for different markets.
Engineering & Technical Content Development
a. Convert complex technical data into easy-to-understand, professional content such as:
o Product applications and use cases
o Engineering problem-solution narratives
o Project execution highlights (before/after, site work, installations)
o Compliance, safety, and quality certifications
o Case studies across industries such as Oil & Gas, Power, Infrastructure, Manufacturing, Heavy Engineering, etc.
b. Coordinate with Training and Engineering teams for accurate content management.
c. Repurpose content across social media, website, email, and paid campaigns.
Multi-Channel Demand Generation & Lead Nurturing
Drive lead generation through brochures, catalogs, whitepapers, webinars, product launches, and exhibitions.
Support LinkedIn Ads, Google Ads (Search & Display), remarketing, and ABM campaigns.
Support SEO-led inbound marketing through application-based keywords and landing pages.
Work closely with sales and business development teams to align messaging with target sectors and regions.
Email Campaigns & Marketing Automation
Design and execute B2B email campaigns for lead nurturing, product updates, and events.
Segment databases by industry, geography, and buying stage.
Integrate email campaigns with CRM and marketing automation systems.
Sales Enablement & Business Alignment
Align digital messaging with sales priorities and key accounts.
Support account-based marketing and distributor enablement.
Provide digital assets to sales teams for customer engagement.
Employer Branding & Manufacturing Culture
Showcase shopfloor excellence, safety culture, engineering talent, and operational discipline.
Promote leadership insights, employee achievements, training initiatives, HR initiatives.
Support recruitment branding for engineers, technicians, and leadership roles in global locations.
Analytics, Reporting & Continuous Improvement
Track channel-wise performance including reach, engagement, follower growth, CTR, and ROI.
Measure social media impact on brand credibility and pipeline contribution.
Present monthly and quarterly dashboards to leadership.
Optimize campaigns based on performance data and market feedback.
Continuously refine content based on audience behavior and market feedback.
Brand Governance, Compliance & Risk Management
Ensure compliance with brand, confidentiality, and safety standards.
Maintain approval workflows for technical and project content.
Support crisis communication related to operations, quality, or compliance in coordination with management.