YouTube, Google Ads, Meta (Facebook & Instagram) Ads
, and overall digital growth strategy. The candidate should be data-driven, creative, and capable of scaling online student acquisition for educational products (online & offline).
campaigns for lead generation and branding
Control ad budgets, CPL, ROAS, and conversion tracking
A/B testing of creatives, landing pages, and funnels
2. YouTube & Video Marketing
Growth strategy for
YouTube channel
(organic + paid)
Content planning in coordination with academic & content teams
Optimize video titles, descriptions, thumbnails, CTR, and watch time
Run
YouTube Ads
for course promotions & brand awareness
3. Social Media Marketing
Manage platforms like
Instagram, Facebook, LinkedIn, Twitter/X
Content calendar planning (posts, reels, stories, carousels)
Collaborate with designers and video editors
Build brand authority and community engagement
4. SEO & Website Optimization
On-page & basic technical SEO understanding
Keyword research for courses, exams, and educational content
Work with content team to improve organic traffic
Optimize landing pages for lead conversion
5. Analytics & Reporting
Use
Google Analytics, Meta Business Manager, Google Ads Dashboard
Track leads, conversions, funnel performance, and retention
Weekly & monthly performance reports with insights and action plans
6. Campaign Planning & Product Launch
Plan digital campaigns for:
New course launches
Test series
Offline admissions
Free webinars & mentorship sessions
Coordinate with sales/counselling team for lead quality & follow-ups
Required Skills & Qualifications
Strong knowledge of:
Google Ads
Meta Ads
YouTube Marketing
Google Analytics
Experience in
Education / Coaching / EdTech
domain (preferred)
Understanding of
lead generation & conversion funnels
Ability to manage agencies/vendors if required
Good communication & team coordination skills
Preferred Candidate Profile