The Digital Marketing Manager will oversee all online marketing initiatives to grow brand awareness, increase website traffic, and support sales goals. This role requires expertise in digital advertising, social media, SEO/SEM, analytics, and content strategy
Develop and execute digital marketing strategies to drive leads and conversions for new and used vehicle sales, service, and parts.
Manage paid advertising campaigns across Google Ads, Facebook/Instagram, YouTube, and automotive-specific platforms (e.g., Cars.com, Autotrader).
Oversee website performance, landing pages, and inventory merchandising to optimize user experience and lead capture.
Implement SEO best practices to improve organic rankings and visibility.
Manage social media channels, content creation, and reputation management (Google reviews, social comments, etc.).
Track, analyze, and report performance metrics using Google Analytics, CRM tools, and dealership analytics platforms.
Coordinate with sales and service departments to support promotions, events, and seasonal campaigns.
Monitor competitors and industry trends to recommend new digital strategies.
Manage digital marketing budget and external vendors as needed.
Event Management
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