Job Description

Apply only if you have prior experience in Jewellery Digital Marketing Manager.

Key Responsibilities:

Use tools like Google Analytics to track and analyze campaign performance metrics, providing reports and actionable insights to senior management. Develop and execute email marketing campaigns to nurture leads, engage subscribers, and promote new collections or offers. Work closely with internal creative teams (designers, copywriters, photographers) and external agencies or vendors. The role may involve leading and mentoring a small marketing team Plan and manage paid advertising campaigns (Google Ads, Meta Ads) and measure their performance against KPIs and ROI, optimizing spend based on data-driven insights. Oversee the company's social media presence (Instagram, Facebook, Pinterest, etc.), focusing on aspirational storytelling and visually engaging content (images, videos, reels) that builds a strong, engaged community. Conduct market research to identify jewellery industry trends, competitor activities, and emerging technologies, using these insights to inform creative direction and strategies. Design and implement robust digital marketing plans across all online platforms to align with overall business objectives and the brand's luxury positioning. Optimize website content for search engines to increase organic traffic. Plan content calendars, manage product listings, blogs, and ensure brand consistency across all channels

Requirements:

Experience (3-5+ years) in Jewellery Digital Marketing, preferably within the jewellery & luxury retail industry. Bachelor's degree in Marketing, Business, Communications, or a related field is typically required. Excellent analytical and problem-solving abilities, high creativity with a strong eye for aesthetics, exceptional communication skills, and project management capabilities. Strong knowledge of SEO/SEM, PPC, social media platforms and their ad managers, Google Analytics, CRM, and content management systems.
Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person