Digital Marketing Manager

Year    MH, IN, India

Job Description

Position: Digital Marketing Manager



About the Role:



We are looking for a highly skilled Digital Marketing Manager to lead our SEO, performance marketing, E-Commerce growth, brand building, and reputation management efforts. The ideal candidate must be a data-driven strategist who can scale our brand's online presence, drive traffic, and boost conversions.

Key Responsibilities:



1. SEO Growth Hacking & Organic Growth:



Develop and execute SEO strategies to increase organic traffic and rankings.

Implement growth hacks to boost visibility and lead generation.

Optimize website structure, technical SEO, and content for search engines.

Track and improve keyword rankings, domain authority, and backlinks.

2. Performance Marketing & ROI-Driven Campaigns:



Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

Develop high-ROI campaigns for lead generation, customer acquisition, and retention.

A/B test creatives, landing pages, and audience targeting for better conversions.

Analyze performance data and prepare detailed reports to Improve marketing strategies.

3. E-commerce Growth & Conversion Optimization:



Drive traffic, conversions, and revenue growth for marketplaces & D2C e-commerce platforms.

Implement CRO strategies to improve AOV (Average Order Value) & CR (Conversion Rate).

Collaborate with designers & developers for UX/UI improvements.

Manage Google Shopping Ads, Retargeting, and Performance Max Campaigns.

4. Brand Building & Reputation Management:



Develop brand positioning strategies and execute brand awareness campaigns.

Monitor and manage online reputation across Google Reviews, Trustpilot, and social media.

Implement PR, influencer collaborations, and content strategies for brand growth.

5. Social Media & Content Strategy:



Plan and execute organic & paid social media campaigns to engage and grow the audience.

Oversee content strategy for blogs, social media, email marketing, and video marketing.

Work closely with the content team to produce high-converting and SEO-friendly content.

Key Requirements:



Mandatory: Minimum 5 years of experience in SEO, Performance Marketing, E-commerce, and Brand Building.

Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing Tools.

Strong analytical skills with experience in Google Analytics, Google Tag Manager, and Data Studio.

Experience in running and scaling E-commerce & Marketplace businesses.

Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).

Knowledge of ORM strategies and online brand reputation management.

Proficiency in Excel, Data Analytics, and ROI optimization.

Ability to manage agencies, freelancers, and internal marketing teams.

Strong communication, leadership, and problem-solving skills.

Why Join Us?



Competitive salary package

Opportunity to work with a fast-growing brand

Direct impact on business growth & strategy

Creative freedom & dynamic work environment

Work with a passionate team of marketers & designers

Job Location: Wadala



Position: Digital Marketing Manager



About the Role:



We are looking for a highly skilled Digital Marketing Manager to lead our SEO, performance marketing, E-Commerce growth, brand building, and reputation management efforts. The ideal candidate must be a data-driven strategist who can scale our brand's online presence, drive traffic, and boost conversions.

Key Responsibilities:



1. SEO Growth Hacking & Organic Growth:



Develop and execute SEO strategies to increase organic traffic and rankings.

Implement growth hacks to boost visibility and lead generation.

Optimize website structure, technical SEO, and content for search engines.

Track and improve keyword rankings, domain authority, and backlinks.

2. Performance Marketing & ROI-Driven Campaigns:



Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

Develop high-ROI campaigns for lead generation, customer acquisition, and retention.

A/B test creatives, landing pages, and audience targeting for better conversions.

Analyze performance data and prepare detailed reports to Improve marketing strategies.

3. E-commerce Growth & Conversion Optimization:



Drive traffic, conversions, and revenue growth for marketplaces & D2C e-commerce platforms.

Implement CRO strategies to improve AOV (Average Order Value) & CR (Conversion Rate).

Collaborate with designers & developers for UX/UI improvements.

Manage Google Shopping Ads, Retargeting, and Performance Max Campaigns.

4. Brand Building & Reputation Management:



Develop brand positioning strategies and execute brand awareness campaigns.

Monitor and manage online reputation across Google Reviews, Trustpilot, and social media.

Implement PR, influencer collaborations, and content strategies for brand growth.

5. Social Media & Content Strategy:



Plan and execute organic & paid social media campaigns to engage and grow the audience.

Oversee content strategy for blogs, social media, email marketing, and video marketing.

Work closely with the content team to produce high-converting and SEO-friendly content.

Key Requirements:



Mandatory: Minimum 5 years of experience in SEO, Performance Marketing, E-commerce, and Brand Building.

Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing Tools.

Strong analytical skills with experience in Google Analytics, Google Tag Manager, and Data Studio.

Experience in running and scaling E-commerce & Marketplace businesses.

Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).

Knowledge of ORM strategies and online brand reputation management.

Proficiency in Excel, Data Analytics, and ROI optimization.

Ability to manage agencies, freelancers, and internal marketing teams.

Strong communication, leadership, and problem-solving skills.

Why Join Us?



Competitive salary package

Opportunity to work with a fast-growing brand

Direct impact on business growth & strategy

Creative freedom & dynamic work environment

Work with a passionate team of marketers & designers

Job Location: Wadala



Job Type: Full-time

Pay: ₹85,000.00 - ₹100,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4543762
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year