to lead and manage client campaigns across digital platforms. The ideal candidate will have strong expertise in performance marketing, social media strategy, SEO, content, and client communication -- ensuring measurable ROI and business growth for clients.
Key Responsibilities
Strategy & Planning
Develop, execute, and optimize comprehensive digital marketing strategies for multiple clients.
Conduct market research, competitor analysis, and audience insights to define marketing objectives.
Plan and allocate monthly budgets across channels like Meta Ads, Google Ads, and influencer collaborations.
Campaign Management
Oversee end-to-end digital campaigns (SEO, SEM, SMM, Email, WhatsApp, YouTube, etc.).
Track campaign performance and ensure achievement of KPIs (traffic, leads, conversions, ROAS).
Manage paid ad campaigns on Google, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
Content & Branding
Coordinate with the creative team to develop engaging content, graphics, and videos.
Ensure consistent brand messaging across all digital touchpoints.
Suggest innovative ideas for promotions, seasonal campaigns, and viral marketing.
Analytics & Reporting
Monitor, analyze, and report performance using Google Analytics, Ads Manager, and other tools.
Prepare monthly reports and actionable insights for clients and management.
Recommend optimization tactics based on data-driven insights.
Team & Client Management
Lead a team of digital marketing executives, designers, and content creators.
Communicate regularly with clients for updates, approvals, and strategic discussions.
Ensure on-time delivery and quality output from the marketing team.
Key Skills Required
Proficiency in
Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, Google Search Console)
.
Deep understanding of
social media marketing, content strategy, and digital trends
.
Strong analytical, presentation, and communication skills.
Experience with
automation tools
, email marketing platforms (Mailchimp, Zoho, HubSpot), and CRM.
Ability to manage multiple projects in a fast-paced agency environment.
Qualification
Bachelor's or Master's degree in Marketing, Mass Communication, or related field.
Google Ads or Meta Blueprint Certification pre
Job Type: Full-time
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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