We are seeking a creative and results-driven Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, SEM, social media marketing, and email marketing. This role requires a blend of analytical skills and creativity to drive engagement and conversion across our digital platforms.
Responsibilities
Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic.
Utilize SEO tools for keyword research, on-page optimization, and performance tracking to improve search engine rankings.
Oversee content creation across multiple platforms, ensuring alignment with brand messaging and target audience needs.
Manage social media marketing efforts, including Facebook Advertising and other platforms, to increase engagement and reach.
Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
Optimize conversion rates through A/B testing and other conversion optimization techniques.
Collaborate with the design team using Adobe Creative Suite for graphic design needs related to campaigns.
Manage Google Ads and Google AdWords campaigns to maximize ROI on paid advertising efforts.
Utilize marketing automation tools to streamline email marketing campaigns and nurture leads effectively.
Stay updated on industry trends in digital marketing, e-commerce, B2B marketing, and performance marketing.
Qualifications
Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
Proficiency in SEO, SEM, Google Ads, Google Analytics, and social media management tools.
Familiarity with content management systems such as WordPress; knowledge of HTML, CSS, JavaScript, and SQL is a plus.
Strong copywriting skills with the ability to create compelling content that drives engagement.
Experience with graphic design tools such as Adobe Photoshop is preferred.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to manage multiple projects simultaneously while meeting deadlines.
A creative mindset with an eye for detail in both content creation and design. Join our team as we continue to innovate in the digital space!
Job Type: Full-time
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
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