Job Description

Responsibilities:


- Develop and execute comprehensive marketing strategies to promote our AI SaaS products for dynamic pricing, ensuring brand consistency and market positioning.


- Oversee and coordinate branding communications, including messaging, visual identity, and tone of voice, to create a compelling and cohesive brand image.


- Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, social media marketing, LinkedIn marketing, and website marketing.


- Collaborate with the content team to create engaging and informative content that resonates with our target audience, including blog posts, whitepapers, case studies, and more.


- Implement effective SEO strategies to improve organic search rankings and increase website traffic, ensuring visibility and discoverability of our products and solutions.


- Manage paid advertising campaigns, including search engine marketing (SEM), display advertising, and retargeting, to drive qualified traffic and generate leads.


- Monitor and analyze marketing metrics, including website traffic, conversion rates, and campaign performance, to make data-driven decisions and optimize marketing initiatives.
- Collaborate with the sales team to develop marketing collateral, sales enablement materials, and presentations that effectively communicate the value proposition of our AI SaaS products.


- Stay up-to-date with industry trends, competitive landscape, and emerging technologies in AI and dynamic pricing, incorporating relevant insights into marketing strategies.


- Manage and build relationships with external partners, agencies, and vendors to support marketing initiatives and ensure effective execution of campaigns.

Qualifications


- Proven experience as a Marketing Manager, preferably in the AI or SaaS industry, with a strong focus on digital marketing and branding communications.


- In-depth knowledge of marketing strategies and tactics, including email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, and SEM.


- Familiarity with AI concepts and technologies, particularly in the field of dynamic pricing, is highly desirable.


- Demonstrated ability to develop and execute successful marketing campaigns, driving brand awareness, lead generation, and customer acquisition.


- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing efforts.


- Proficiency in using marketing automation tools, CRM systems, and digital analytics platforms.


- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas.


- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.


- Creative mindset with the ability to think strategically and generate innovative marketing ideas.


- Master's degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or AI would be a plus.

What we offer:


Competitive salary and comprehensive benefits package.


Opportunities for career growth and professional development.


A collaborative and innovative work environment.


Flexible working hours and remote work options.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹80,000.00 per month

Benefits:

Provident Fund
Work Location: In person

Application Deadline: 18/08/2025