Job Description

Key Responsibilities:

Strategic Planning & Execution

? Develop, implement, and manage comprehensive digital marketing strategies aligned

with business goals.

? Plan yearly and quarterly digital marketing calendars across SEO, SEM, social media,

email marketing, influencer collaborations, and content marketing.

Lead Generation & Performance Marketing

? Manage Meta Ads and Google Ads campaigns (A/B testing, CTR, ROAS, CPL

tracking).

? Create and optimize lead generation funnels and landing pages (including lead forms).

? Work closely with the sales team to ensure lead quality and conversion tracking.

Content & Social Media Management

? Supervise social media content planning (70% video), posting (15+ monthly), and

performance analysis.

? Coordinate with video editors and designers to deliver high-quality, engaging

creatives.

? Ensure brand consistency across all digital channels.

SEO & Website Optimization

? Manage on-page, off-page, and technical SEO activities.

? Work with developers to improve website UX, page load speed, and mobile

performance.

? Conduct keyword research, competitor analysis, and backlink building.

Email & WhatsApp Marketing

? Plan and manage email campaigns for offers, webinars, and user engagement.

? Strategize WhatsApp broadcasts for educational and promotional outreach.

Analytics & Reporting

? Use tools like Google Analytics, Search Console, Meta Ads Manager, and CRM

dashboards to track KPIs.

? Prepare weekly and monthly performance reports with actionable insights.

Collaboration & Team Management

? Coordinate with cross-functional teams--design, tech, sales, product--for cohesive

execution.

? Guide and mentor junior digital marketing team members.

Job Type: Full-time

Pay: ?45,000.00 - ?55,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person

Expected Start Date: 22/07/2025