Job Description

Key Responsibilities:

Strategic Planning & Execution


Develop, implement, and manage comprehensive digital marketing strategies aligned

with business goals.


Plan yearly and quarterly digital marketing calendars across SEO, SEM, social media,

email marketing, influencer collaborations, and content marketing.

Lead Generation & Performance Marketing


Manage Meta Ads and Google Ads campaigns (A/B testing, CTR, ROAS, CPL

tracking).


Create and optimize lead generation funnels and landing pages (including lead forms).


Work closely with the sales team to ensure lead quality and conversion tracking.

Content & Social Media Management


Supervise social media content planning (70% video), posting (15+ monthly), and

performance analysis.


Coordinate with video editors and designers to deliver high-quality, engaging

creatives.


Ensure brand consistency across all digital channels.

SEO & Website Optimization


Manage on-page, off-page, and technical SEO activities.


Work with developers to improve website UX, page load speed, and mobile

performance.


Conduct keyword research, competitor analysis, and backlink building.

Email & WhatsApp Marketing


Plan and manage email campaigns for offers, webinars, and user engagement.


Strategize WhatsApp broadcasts for educational and promotional outreach.

Analytics & Reporting


Use tools like Google Analytics, Search Console, Meta Ads Manager, and CRM

dashboards to track KPIs.


Prepare weekly and monthly performance reports with actionable insights.

Collaboration & Team Management


Coordinate with cross-functional teams--design, tech, sales, product--for cohesive

execution.


Guide and mentor junior digital marketing team members.

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person

Expected Start Date: 22/07/2025