Develop and execute performance marketing strategies.
Monitor and analyze campaign data to provide insights.
Emailer Campaign Management:
Oversee the planning and execution of email marketing campaigns.
Manage email lists and segmentation for targeted campaigns.
Monitor and report on email campaign performance.
WhatsApp Campaign Management:
Plan and execute WhatsApp marketing campaigns, ensuring compliance.
Segment WhatsApp recipient lists for tailored messaging.
Monitor and report on WhatsApp campaign performance.
Campaign Coordination:
Coordinate with cross-functional teams for seamless execution.
Collaborate with the design team, ensuring creative assets align with brand guidelines.
Reporting and Analysis:
Assist in the regular analysis of campaign data.
Prepare reports with insights for the Digital Marketing Manager.
Identify opportunities for improving campaign results.
Content Management Support:
Collaborate with the content team.
Should be proficient with
1. Google Ads
2. Google Analytics
3. Facebook and Instagram Ads/ MetaBusiness Suite
4. Should have worked on tools like MailChimp, Wati etc.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in digital marketing, with a focus on performance marketing, email marketing, and campaign coordination.
Proven track record of achieving measurable results in performance marketing campaigns.
Strong analytical skills and proficiency in data-driven decision-making.
Excellent communication and collaboration skills.
Familiarity with the latest trends and best practices in digital marketing.
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