Job Description

Symbroj Group operates across multiple high-growth sectors:
Symbroj Media Pvt Ltd - PR, Publications, Exhibitions & Conference Promotion
Symbroj Solar Pvt Ltd - Solar Rooftop EPC Solutions
Symbroj Cleantech Pvt Ltd - Hydrogen Plant EPC & Clean Energy Solutions
We are looking for a hands-on Digital Marketing Manager with strong execution skills in Google Ads and LinkedIn Ads, capable of generating quality leads for B2B and service-based businesses.
Job Summary
The Digital Marketing Manager will be responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads to generate leads for our Media, Solar, and Cleantech verticals.
This is an execution-focused role, ideal for a marketer who understands performance metrics, enjoys working with real budgets, and wants exposure to B2B, EPC, and high-value services marketing.
Key Responsibilities
1. Google Ads Management
Create and manage Search campaigns for:
Solar Rooftop EPC (Commercial & Residential)
PR, Exhibition & Conference Promotion services
Perform keyword research, ad copy creation, and basic bid optimization
Monitor daily spend, CTR, CPC, and Cost Per Lead (CPL)
Add negative keywords to reduce wasteful spend
2. LinkedIn Ads Management
Run B2B lead generation campaigns targeting:
Marketing Heads, Event Managers (Media vertical)
Business Owners, Plant Heads, CXOs (Solar & Cleantech)
Use LinkedIn Lead Gen Forms effectively
Optimize targeting by job title, industry, company size, and geography
3. Lead Handling & Reporting
Download and maintain daily leads in Excel / Google Sheets
Share leads with the sales team in a timely manner
Prepare weekly performance reports (Spend vs Leads vs CPL)
4. Creative & Coordination
Coordinate with internal teams for ad creatives and landing page content
Use Canva for basic ad creatives if required
Test ad headlines, descriptions, and CTAs
Requirements
Experience
1-3 years of hands-on experience in Google Ads and/or LinkedIn Ads
Experience in B2B lead generation or service-based marketing preferred
Technical Skills
Google Ads (Search campaigns - mandatory)
LinkedIn Campaign Manager (Lead Gen Ads - mandatory)
Basic understanding of:
CPC, CPL, CTR
Conversion tracking concepts
MS Excel / Google Sheets (basic reporting)
Additional Skills
Decent English writing skills for ad copy
Familiarity with Canva is a plus
Ability to learn technical domains like Solar & Hydrogen
What We Offer
Exposure to three fast-growing industries (Media, Solar, Clean Energy)
Hands-on experience with real ad budgets
Opportunity to grow into a Performance Marketing Specialist
Direct learning from senior management
Performance-based salary revision opportunities
Who Should NOT Apply
Candidates looking only for social media posting roles
Candidates with zero paid ads experience
Candidates expecting senior-level strategy roles at junior salary levels
Benefits
What You'll Get at Symbroj
Hands-On Paid Ads Experience
Work directly on Google Ads and LinkedIn Ads with real budgets, not dummy or training accounts.
Multi-Industry Exposure
Gain experience across Media & PR, Solar EPC, and Hydrogen/Clean Energy--a rare and valuable mix for your resume.
Fast Learning & Career Growth
This role offers a steep learning curve in B2B lead generation, performance marketing, and EPC marketing.
Direct Access to Leadership
Work closely with senior management and understand how marketing connects with sales and business growth.
Skill Development
Learn and improve skills in:
Google Ads & LinkedIn Ads optimization
Ad copywriting & lead generation funnels
Basic analytics & reporting
Performance-Based Growth
Salary revisions and role upgrades based on performance, lead quality, and consistency.
Creative Ownership
Freedom to test ad copies, creatives, and targeting ideas--your work will be visible and valued.
Supportive Work Environment
Small team, clear expectations, and practical learning--no unnecessary hierarchy.

Skills Required