Job Description

A Digital Marketing Manager in the automobile industry is responsible for developing and executing strategic digital marketing campaigns across various online platforms to promote car models, generate leads, and drive sales, with a deep understanding of the automotive market and consumer behavior, utilizing tactics like SEO, social media marketing, paid advertising, content creation, and email marketing to reach potential customers and build brand awareness.

Key Responsibilities:

Strategy Development:

Create and implement comprehensive digital marketing strategies aligned with overall automotive brand goals, including new product launches, promotions, and customer engagement initiatives. Conduct market research to identify target audiences, analyze competitor landscape, and understand customer needs within the automotive market. Develop content calendars and marketing plans across various digital channels (website, social media, email, etc.).

Website Management:

Optimize the company website for user experience and SEO to increase organic traffic and lead generation. Manage website content updates, including product information, features, and dealer locator functionality. Monitor and analyze website analytics to identify areas for improvement.

Social Media Marketing:

Create engaging content for social media platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness and foster customer interactions. Manage social media campaigns, including influencer marketing, contests, and live streaming events. Monitor social media analytics and adjust strategies based on audience engagement.

Paid Advertising:

Develop and manage paid advertising campaigns across platforms like Google Ads, social media ads, and display networks to target specific demographics and customer segments. Optimize paid ad campaigns based on performance metrics (click-through rates, conversion rates) to maximize ROI.

Content Marketing:

Create and distribute high-quality automotive content such as blog posts, articles, videos, and infographics to educate potential customers and establish brand authority. Collaborate with the marketing team to develop engaging content related to car reviews, safety features, technology advancements, and driving experiences.

Analytics and Reporting:

Regularly monitor and analyze digital marketing campaign performance using analytics tools like Google Analytics to track key metrics (website traffic, lead generation, conversions). Generate comprehensive reports to demonstrate the effectiveness of digital marketing initiatives and identify areas for improvement.
Qualification: Any Graduate

Industry Preferred: Any Sales Industry

Salary: Up to 50K

Location: Thane

Male/ Female

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

What digital marketing platforms and software are you most proficient in (e.g., Google Analytics, social media scheduling tools)? How do you handle feedback and criticism of your marketing strategies? Can you tell us about your most successful digital marketing campaign? Which digital marketing channels would you prioritize for promoting EVs, and why?
Work Location: In person