Develop and execute the overall digital marketing strategy in alignment with client's business goals.
Lead market research to identify digital trends and opportunities.
Set clear objectives for digital campaigns, with measurable KPIs.
Manage and mentor the digital marketing team (SEO, SEM, content, social media, etc.).
Allocate resources, set performance targets, and ensure effective execution.
Foster cross-functional collaboration between teams such as content, design, and product.
Ensure campaigns are optimized to meet business objectives such as lead generation,
brand awareness, or sales conversions.
Allocate and manage the digital marketing budget effectively.
Lead the development of SEO strategies to improve organic search rankings.
Develop social media marketing strategies and campaigns to increase engagement and drive traffic.
Manage and grow the client's social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
Use tools like Google Analytics, or social media insights to track performance and optimize strategies.
Regularly report on campaign performance, user behavior, and ROI to senior management.
Customer Experience & Engagement.
Optimize user experience across the website and landing pages for better engagement and conversion rates.
Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
Test and implement new tools, platforms, or techniques to improve campaign effectiveness.
Work closely with sales, product, and customer service teams to ensure cohesive
marketing messages and alignment with business objectives.
Ensure digital marketing strategies are aligned with offline marketing initiatives.
Ensure consistency in the brand's messaging across all digital channels.
Ensure that all digital marketing campaigns comply with legal and regulatory
Job Type: Full-time
Pay: ?50,000.00 - ?80,000.00 per month
Benefits:
Cell phone reimbursement
Food provided
Health insurance
Schedule:
Day shift
Weekend availability
Supplemental Pay:
Yearly bonus
Work Location: In person
Application Deadline: 20/07/2025
Expected Start Date: 15/07/2025
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