to lead the marketing initiatives of our retail pharmacy chain. The role involves planning, executing, and monitoring both digital and offline retail marketing activities to enhance brand visibility, increase footfall to stores, and drive customer engagement.
Key Responsibilities:
Develop and implement
digital marketing strategies
across platforms (social media, Google Ads, SEO, email campaigns, website, etc.).
Plan and execute
retail marketing activities
such as in-store promotions, campaigns, local advertisements, and events.
Manage pharmacy brand visibility through
creative content, graphics, and campaigns
.
Coordinate with internal teams and vendors for designing promotional materials and advertising content.
Analyze marketing performance using KPIs and prepare monthly reports for management.
Monitor competitors and industry trends to ensure innovative marketing approaches.
Handle
customer engagement programs
such as loyalty programs, festival offers, and seasonal campaigns.
Manage the
marketing budget
and ensure cost-effective campaigns.
Build and maintain the pharmacy's
online reputation
.
Job Type: Full-time
Work Location: In person
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