Job Description

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Job Title: Digital Marketing Head
Location: Kolkata
Department: Marketing & Communications
Industry: Real Estate (Premium Residential & Luxury Housing)
Reports To: Head - Marketing / Director - Sales & Marketing
Role Overview
The Digital Marketing Head will be responsible for devising and implementing Orbit Group's digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role requires a profound understanding of real estate marketing, performance analytics, and adept team/vendor management to establish Orbit Group as a premier real estate brand in Kolkata.
Key Responsibilities

• Campaign Planning & Execution: Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and real estate portals.

• Performance Analysis & Reporting: Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly performance dashboards to the leadership.

• SEO & Content Strategy: Oversee SEO for Orbit's website and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.

• Marketing Automation & CRM Integration: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.

• Customer Engagement & Branding: Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen Orbit Group's digital brand presence through consistent messaging and storytelling.

• Team Collaboration & Vendor Management: Lead and mentor the digital marketing team. Coordinate with creative agencies, digital partners, and technology vendors to ensure timely delivery and innovation.

Skills & Competencies

• Profound knowledge of digital marketing tools (Google Ads, Meta Ads, Analytics, SEO tools, CRM systems).

• In-depth understanding of the real estate customer journey and digital lead funnel.

• Proven ability to drive ROI-driven campaigns in a competitive market.

• Excellent analytical, communication, and team leadership skills.

• Ability to manage multiple stakeholders and external vendors effectively.

Requirements
Requirements:
Educational & Experience Requirements

• MBA/PGDM in Marketing (Digital Marketing specialization preferred).

• 5-7 years of experience in digital marketing within the real estate industry.

• Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects

Skills Required