Job Description

We are seeking a highly experienced Digital Marketing Manager specializing in Google Ads to join our dynamic marketing team.

Responsibilities:

Campaign Management:

Develop, implement, and manage comprehensive Google Ads campaigns. Conduct thorough keyword research and selection to optimize campaign performance. Write compelling ad copy and create engaging visual ads to drive high click-through rates (CTR) and conversion rates. Continuously monitor and optimize campaigns to meet performance goals and maximize ROI.
Strategy Development:

Create and execute advanced PPC strategies to drive traffic, generate leads, and increase sales. Analyze market trends, competitor performance, and audience insights to inform campaign strategies. Collaborate with cross-functional teams to align Google Ads strategies with overall marketing objectives.
Performance Analysis:

Utilize Google Analytics and other analytics tools to measure campaign performance and identify areas for improvement. Generate detailed performance reports, highlighting key metrics, insights, and recommendations. Track spending and adjust bids to meet budgetary goals while maintaining high performance.
Client and Stakeholder Communication:

Present campaign results and insights to clients and senior management. Provide strategic recommendations based on data analysis and industry best practices. Maintain strong relationships with clients, understanding their business goals and providing exceptional service.
Training and Development:

Stay current with industry trends, new features, and best practices in Google Ads and digital marketing. Mentor and train junior team members on Google Ads strategies and tools.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of hands-on experience managing large-scale Google Ads campaigns. Proven track record of achieving and exceeding PPC campaign goals. Strong analytical skills and experience with Google Analytics and other web analytics tools. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and meet deadlines. Strong attention to detail and a data-driven mindset.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Ability to commute/relocate:

Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:

Digital Marketing: 5 years (Required)
Work Location: In person