Job Description

Key Responsibilities

1. Team Coordination & Management

Lead and coordinate the digital marketing team across platforms. Assign tasks, monitor daily activities, and ensure timely execution. Conduct regular performance reviews and provide guidance to improve efficiency.

2. Performance Analysis

Track and analyze team and campaign performance using key metrics. Review lead quality, conversion rates, ROI, and campaign effectiveness. Prepare

weekly and monthly performance reports

for management.

3. Strategic Planning

Develop the

annual digital marketing plan

aligned with company goals. Create and execute

monthly and quarterly marketing strategies

. Plan campaigns for intakes, admissions, promotions, and brand building.

4. Budget Planning & Control

Decide and manage the

digital marketing budget

effectively. Optimize ad spend across platforms to maximize ROI. Monitor expenses and ensure cost-effective campaign execution.

5. Target Planning

Set

monthly lead and conversion targets

for the team. Ensure targets are aligned with admissions and sales goals. Track achievement and take corrective actions where required.

6. Lead Management

Oversee the

lead generation and lead distribution process

. Ensure proper lead tracking, follow-ups, and coordination with counselling teams. Improve lead quality and reduce lead leakage.

Required Skills & Experience

Strong experience in digital marketing strategy and execution. Proven ability to manage and lead a team. Expertise in performance marketing, analytics, and reporting. Experience in education or service industry is an added advantage. Strong planning, communication, and decision-making skills
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 5 years (Preferred) total work: 10 years (Preferred)
Work Location: In person