with 3-5 years of proven experience to plan, implement, manage, and optimize digital marketing strategies. The ideal candidate will enhance online presence, drive high-quality traffic, engage audiences, and increase conversions across digital channel.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Set key performance indicators (KPIs) and continuously monitor ROI and campaign effectiveness.
Plan and manage campaigns across channels: SEO, PPC, display advertising, email marketing, and social media.
Oversee paid advertising on platforms such as Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, etc.
Guide content creation for blogs, landing pages, email newsletters, and social media.
Maintain and optimize social media profiles and content calendars.
Track, measure, and report performance using analytics tools (e.g., Google Analytics, GA4).
Provide data insights and recommendations to improve conversions and engagement.
Work with design, content, sales, and product teams to align marketing campaigns with business objectives.
Manage relationships with external agencies and vendors when necessary.
Plan and manage digital marketing budgets.
Lead project timelines, ensuring tasks are delivered on schedule.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field.
3-5 years of digital marketing experience with hands-on campaign management.
Strong understanding of
SEO/SEM, PPC, email marketing, and social media marketing
.
Experience with analytics and reporting tools (e.g.,
Google Analytics
).
Knowledge of
CRM and marketing automation platforms
is a plus (e.g., HubSpot, Salesforce).
Job Types: Full-time, Permanent
Benefits:
Paid sick time
Paid time off
Work Location: In person
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