Job Description

We are looking for an experienced

Digital Marketing Manager

who can independently plan, execute, and optimize digital campaigns while leading a team. The ideal candidate must have strong expertise in

Google Ads, LinkedIn Ads, SEO

, and should be updated with the latest industry changes--especially in Google Ads. Experience with

AI tools for digital marketing

and exposure to the

EdTech domain

will be a strong advantage.

Key Responsibilities & Requirements

Minimum

6+ years of experience

in Digital Marketing. Strong hands-on experience with

Google Ads (Search, Display, Video, Performance Max)

. Proven experience running

LinkedIn Ads

and B2B lead generation campaigns. Solid understanding of

SEO fundamentals

. Ability to work independently while managing a team. Familiarity with

AI-driven marketing tools

Excellent analytical skills with experience using tools like

Google Analytics, Search Console

, and reporting dashboards. Strong communication, time-management, and project management skills. Experience in the

EdTech sector

is a plus. Plan, manage, and optimize campaigns across

Google Ads

,

LinkedIn Ads

, and other digital platforms. Stay updated with all

latest Google Ads features, algorithm updates, and best practices

. Lead and manage the digital marketing team while being hands-on with daily execution. Improve campaign performance through data-driven insights and continuous optimization. Manage SEO activities (on-page, off-page, keyword research, competitor analysis). Utilize

AI tools

for automation, content generation, campaign optimization, and reporting. Develop and execute digital strategies to increase brand visibility, traffic, and conversions. Coordinate with internal teams to ensure smooth execution of marketing plans. Prepare weekly/monthly reports and performance dashboards. Prior experience in

EdTech marketing

or managing EdTech clients will be an added advantage.
Job Types: Full-time, Permanent

Pay: Up to ₹1,000,000.00 per year

Benefits:

Cell phone reimbursement Paid time off Provident Fund
Ability to commute/relocate:

Palayam, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What's you total experience into Digital Marketing? Which types of Google Ads campaigns have you managed? Have you worked in or managed campaigns for the EdTech domain or EdTech clients? If yes, please give examples. Have you led or managed a digital marketing team before? How many members? Describe a challenging campaign you managed. What went wrong and how did you fix it?
Work Location: In person