Job Description

Digital Marketing Expert - Full-Time

Location: Kochi, Kerala (Work from Office / Hybrid Option)

Employment Type: Full-Time

Companies: Edufolio Private Limited & World Passport Overseas Education Consultancy

About Us

Edufolio Pvt. Ltd.

is a fast-growing educational service provider that connects students with top NAAC-accredited and NIRF-ranked universities in India for online degree and postgraduate programs.

World Passport

is our overseas education consulting division, helping students achieve their dreams of studying abroad through reliable admission and visa guidance.

We are looking for a

highly skilled and creative Digital Marketing Expert

who can plan, execute, and optimize marketing campaigns for both brands and deliver measurable results.

Key Responsibilities

Plan, create, and manage

Meta (Facebook & Instagram) advertising campaigns

to generate

high-quality, low-cost leads

. Develop and implement strategies for

Google Ads, YouTube Ads, and other digital channels

to increase conversions. Optimize landing pages, ad creatives, and audience targeting for better ROI. Create

daily, weekly, and monthly performance reports

for management. Monitor campaign analytics and provide insights to improve lead generation efficiency. Collaborate with the

sales and design teams

to align marketing efforts with business goals. Manage

SEO, SEM, and social media content

to ensure brand visibility and engagement. Suggest and implement innovative digital strategies to improve overall marketing performance. Conduct competitor analysis and market trend research to stay updated with digital marketing best practices. Manage marketing budgets effectively to ensure maximum returns on ad spend.

Requirements

Proven experience (2-5 years) in

digital marketing

, especially in

education, edtech, or consultancy

sectors. Strong knowledge of

Meta Ads Manager

,

Google Ads

, and

Analytics tools

. Experience in

lead generation

and

performance marketing

. Ability to analyze metrics and generate insightful reports. Excellent understanding of

conversion tracking, A/B testing,

and

remarketing

. Creative mindset with attention to detail in ad copy, visuals, and audience engagement. Proficiency in managing marketing budgets and achieving monthly lead targets. Bachelor's degree in Marketing, Business, or related field preferred.

What We Offer

Competitive salary and performance-based incentives. Opportunity to work with

two dynamic educational brands

with global reach. A collaborative and growth-oriented work environment. Continuous learning and career development opportunities.

How to Apply

Interested candidates may send their updated

resume and portfolio of past campaigns

to

connect.edufolio@gmail.com

Whatsapp : 7012638851

or apply directly through

Indeed

.

Job Types: Full-time, Permanent, Part-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Expected hours: No more than 18 per week

Benefits:

Cell phone reimbursement Flexible schedule Provident Fund
Work Location: In person