The Digital Marketing Manager will be responsible for designing, executing, and optimizing the company's digital marketing strategy across all platforms. The role demands proven expertise in managing end-to-end digital campaigns that drive
brand awareness, app promotion, lead generation, and business growth.
The candidate should have 3-5 years of hands-on experience in developing and implementing corporate digital marketing strategies.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies aligned with company goals.
Manage and optimize campaigns across multiple channels including SEO, SEM, social media, email, and content marketing.
Plan and execute app promotion campaigns
to drive downloads, user engagement, and retention.
Drive high-quality lead generation
through paid campaigns, organic channels, and targeted digital initiatives.
Lead the planning and execution of paid digital campaigns (Google Ads, Facebook, LinkedIn, Instagram, etc.).
Drive content strategy (blogs, videos, creatives, newsletters) to engage target audiences.
Analyze digital performance metrics (traffic, conversion, ROI) and present insights to management.
Manage the company website and ensure continuous optimization for SEO and user experience.
Collaborate with sales and business teams to support lead generation and revenue targets.
Identify training, tools, and technologies needed to strengthen digital marketing execution.
Stay updated with the latest industry trends, tools, and best practices.
Manage digital marketing budgets and ensure high ROI.
Key Skills & Competencies:
Proven track record of managing corporate digital marketing campaigns (3-5 years).
Expertise in SEO, SEM, Google Ads, and social media advertising.
Hands-on experience in
app promotion campaigns
and digital lead generation.
Strong knowledge of Google Analytics, Search Console, and other digital marketing tools.
Experience with marketing automation and CRM platforms.
Strong content planning, creative thinking, and execution skills.
Excellent analytical and reporting skills.
Ability to manage multiple projects within tight deadlines.
Job Type: Full-time
Pay: From ?30,000.00 per month
Work Location: In person
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