Job Description

Job Title:

Digital Marketing Strategist / Performance Marketer

Location:

Technovalley Software India Pvt. Ltd.
(Kochi Office / Hybrid / Remote)

Salary:

Competitive - Based on experience and campaign performance (Incentive/Bonus applicable)

About Technovalley:

Technovalley is a global high-technology consulting and education company, specializing in

Cybersecurity

,

Artificial Intelligence

,

Data Science

,

Software Development

, and

Enterprise IT consulting

. We partner with globally recognized certification bodies like

EC-Council

,

OffSec

,

CompTIA

, and more to upskill talent for tomorrow's tech careers.

Role Overview:

We are looking for an ambitious, data-driven

Digital Marketing Strategist / Performance Marketer

to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel -- from lead generation to ROI optimization -- for our certification programs, corporate consulting services, and global expansion initiatives.

Key Responsibilities:

Strategy & Planning

Design, implement, and manage

360 digital marketing strategies

for B2C and B2B campaigns Understand Technovalley's core offerings and

identify key digital growth opportunities

Plan monthly performance campaigns aligned with

admissions, sales, and branding goals

Performance Marketing & Analytics

Execute

paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms

Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis Manage full-funnel performance, from impression to conversion and re-engagement Track KPIs and prepare

weekly/monthly performance dashboards

Lead Generation & Funnel Optimization

Build

high-converting landing pages

in coordination with content/design/tech teams Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS) Segment and qualify leads based on program/category, region, and behaviour

Content & SEO Collaboration

Coordinate with the content team for ad creatives, captions, SEO blog strategy, and video campaigns Monitor keyword trends and integrate SEO-SEM synergies into the overall digital plan

Cross-Functional & Stakeholder Collaboration

Work with business heads, counselors, and tech teams to align marketing strategies with business targets Manage marketing vendors/agencies as needed for media buying, creatives, or performance audits

Required Skills & Qualifications:

Bachelor's or Master's degree in Marketing, Business, Digital Media, or a related field Minimum

3 years of hands-on experience in performance marketing

Deep knowledge of

Google Ads (Search, Display, Video), Facebook/Meta Ads, LinkedIn Ads

Proven experience in

optimizing campaigns for CPL, CPA, and ROAS

Strong command of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other analytics tools Familiarity with

CRM systems (HubSpot, Zoho, etc.)

and lead nurturing tools Proficiency in keyword planning, UTM tagging, retargeting, and A/B testing Excellent analytical, strategic thinking, and communication skills

Preferred Experience:

Worked with

EdTech / Certification / Higher Education

brands Managed large-scale monthly budgets for lead generation and admissions Knowledge of

landing page builders, automation tools, and heat mapping tools

Awareness of

cybersecurity, AI, or tech education domains

is a strong plus

What You'll Get at Technovalley:

Opportunity to lead digital for a

global brand

scaling across India, Africa, and the Middle East High-performance culture with

freedom to test, experiment, and innovate

Competitive salary + bonuses based on measurable results International exposure and future leadership opportunities Supportive team, open culture, and meaningful impact

To Apply:

Send your updated CV and performance portfolio to

hr@technovalley.co.in

Visit: www.technovalley-aks.com

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?50,000.00 per month

Work Location: In person